“site summary-web
searches-SERPs analysis-contact us”
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Coach yourself to create a site using our DIY tutorial.
It’s
a complete thorough worked example of reliable website design and SEO in
practice. The function of a website is to present useful information-rich contents that stimulate visitor’s
interest. Do this within a
planned structure of web pages that fulfil a purpose as well as user
expectations. |
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Consistent
reasoned evenly spread on screen contents, are the backdrop upon which to
invite user participation, and attract interest with descriptive internal
links. Use
anchor text links, containing keywords that are present on target pages. Try
to put these internal links in noticeable places. Begin
links with phrases such as “ Read more on this topic
at ...” or “Visit this link for more
information about …” or “ Take a look and
discover further aspects …” |
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Think ahead and provide for people’s needs with a regular presentation of varying information. Displaying your message in an expected regular pattern on every page builds user’s confidence. Satisfied users readily absorb and remember accessible useful information.
Be mindful, that your website is not
designed to be read in sequence like a book. Users look for the parts that
interest them most. They can start at the end or in the middle instead of the
HOME page.
So you’ll need to spread information-rich key points
everywhere. This increases the chances that they’ll be more noticeable. Not
only to users, but also to give maximum exposure to search engines who’ll merit
the reasoning of your contents. Try
to repeat relevant useful information on all pages amongst your contents that
include keywords.
Put
these usefulness factors into practice, by identifying related information on
different web pages, then join this information together with intuitive
navigation and descriptive links.
Using
all the measures set out in this DIY tutorial and SEO guide, we’ve prepared a
design for two distinctly different website topics. These are http://www.independent-financial-plannng.co.uk and also http://www.websitedesign-seoguide.co.uk
From
these absolute URL’s that are external links, you’ll be able to satisfy
yourself that the methods we’re proposing to create a site, really do work.
Here are a few tips to get the knack of finding information.
We
suggested under keywords to try and emulate the thoughts of the
searcher. Anticipate the relevant words and phrases that searchers may use.
Then employ your expertise as the information provider to form a dovetail blend
of effective keyword combinations that’ll connect with user’s needs.
For web searches, insert a phrase as opposed to a single word. Search engines distinguish relevant sites from your input. Single words are too general and will bring up unrelated alternatives. For example don’t use advice, by itself. You’ll get better results with advice about financial products, or life insurance advice, or advice to minimise inheritance tax and so on.
Web pages have their meaning reflected by a unique page title and
description. For this reason search engines often use these two features in
searches. They’ll also select a few words from the contents of several pages,
and join these together to summarise and publish the result in SERPs.
Search
Engine Results Pages, or SERPS, reflect how the search
engine optimisation process has faired against others for the contents of web pages that use the same search
phrases.
Clearly, search engines must be applying various ways to distinguish usefulness by the same yardstick, so as to publish the results on merit. What we do, and how we do it, is summed up in the following 2 internal links
We’ve learnt, that thoroughly applying all measures does get good results. Remember that search engines can only measure what you do. Doing everything well in an integrated harmonious mixture will and does achieve recognition.
SERPs
analysis, is the process of checking every word that search engines use in
their results for particular search phrases. This shows what they’ve chosen as
the most relevant website design sites in order of merit.
You’ll
be able to see which web pages they’ve selected, as well as the search engine’s
summary of the informative words used for each result.
To show you the idea, we’ve analysed
two of our results from Google and Yahoo :-
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Web Images Video Maps
News Shopping Mail
more ¯ | Web History | My Account | Sign out |
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Results 1-10
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Contact-Website
Design-Seo guide-Web
Searches-SERPs Analysis-DIY… Use SEO know how from this website design guide
and DIY tutorial to revise web pages from web searches and SERPs analysis
into more useful easy to reach … www.websitedesign-seoguide.co.uk/contact.htm - Cached – Similar |
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Analysis Notes for both web searches: 1. Search engines
always emphasise user search words in bold letters. 2. Google has selected 2
different web pages from our website. [contact.htm plus essentials.htm] 3. Yahoo
has selected 1 page. [index.htm or our ‘home
page’] 3. The headings (in blue) are our page
title – read how to put this important measure into practice. 4. The vital ‘meta
tag’ page description (in black) is used as a summary – review
instructions in the guide. 5. a domain name (in green) is also a valuable search tool. Use this
internal link for further advice. 6. Note Yahoo’s added 14 words to
the description summary see
page 3 , they’re part of an internal anchor text link |
These web searches indicate, that whilst search engines select the
same website for an identical search phrase, they do have their own means of
classification. Significantly, it can be seen that our DIY website design
tutorial and SEO guide, is capable of producing good results over a wide
spectrum, whichever search engine you decide to use.
Although, page titles and descriptions are ever present, they must
be supported by onscreen contents to have any measurable effect. Contents
should express the reasoning and purpose of web pages, spread evenly throughout
in a variety of ways.
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Web
Images Video Local Shopping
more
Yahoo! My Yahoo! Mail
Welcome Guest [sign
in] help |
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Search in: the Web in
UK in Ireland…
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1-10 of 26,800,000 for website design seo
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Website design-DIY-Tutorial-SEO Guide-Useful
Informative Contents-Web Pages An extensive
website design and SEO guide, that precisely explains the
meaning, …these
ESSENTIALS web pages as your DIY tutorial for website design and SEO guide … www.websitedesign-seoguide.co.uk
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The essential 5
core stages
To get best results, focus on user appeal and search engine optimisation factors when putting the following essentials into practice. Follow these anchor text internal links for fuller information.
1). Domain name - develop an SEO effective domain name using in built or embedded keywords.
2). Title - uniquely states what each page is about by reflecting the meaning of the page contents.
3). Description - tells search engines about the contents of web pages using all your keywords.
4). Keywords - are associated with the meaning of your title, description and onscreen text content.
5). Contents - really are your most valuable asset. Here’s how to make them memorable and useful.
They’re all equally important and should work in harmony with each other. Carry out each aspect on every separate page.
Firstly though, devise a plan and structure for your website that identifies purpose and user expectations. This lays down your intentions letting others in your team or family know what these are. This plan acts as a basis for control and a stimulus for other ideas to develop.
Repeated editing of the 5
essential stages is a must. You’ll notice the enhanced effect. Changes for the
better will continue to occur and you’ll
introduce new contents not originally present that will benefit visitors and
your website performance.
Make
use of our ESSENTIALS page as a DIY tutorial for website design and SEO guide.
Users won’t read all your text to find the best bits. But you’ve got the advantage and means to take visitors straight to interesting phrases on any page. Fine-tune procedures make your best content instantly visible and provides easy access to them.
Achieve this with intuitive navigation and concise descriptive links. This captures interest and gets your message across quickly. It adds usefulness and on the spot appeal that people remember.
Visitors don’t know what your top contents are, or how to find them. So you’ll need to point the way using:-
1). Graphics
navigation – uses a
graphic with alternative text to guide users to your contents.
2). Internal
links – draw attention
to and join relevant anchor text contents between pages.
3). Link
descriptions –
explain the contents or information that’ll result from the use of a link.
4). External
links – as well as
internal links are valuable search engine optimisation tools.
These measures are all expected and read by search engines
to distinguish useful interesting information in response to user
searches. The combined usefulness of
the 5 essentials and fine-tune features determines a website’s merit placing in
SERPs.
Fine-tuning
enhances a visitor’s experience of your website design because the search
engine optimisation discipline involved ensures it’s well thought out and
easier to use.
Your Approach
Needs to be visitor friendly and
down-to-earth. It should be logical and systematic expressed in everyday
language as if talking to a friend.
Write concise text that conveys the same message using 2 lines per
paragraph instead of 4. Adopt a
readiness to seek and make improvements at regular intervals. Use facts not
opinions.
From time to time remind yourself that you’re compiling an
informative website with useful interesting content for your visitors.
We wish you every success and good luck with your website design.
Contact Details
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Our Address: |
Oak
Lodge, Green Lane Pilham Gainsborough Lincolnshire
DN21
3NU |
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Telelephone: |
01427
- 628537 |
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E-mail: |
mailto: derek.styles@virgin.net
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Useful Links
Financial Services
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Lincolnshire
Yorkshire |
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Website Search Directories
The Open Directory Project
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Europe Web Directory
