“summary of
website design SEO guide tutorial ”
Serps analysis / Essentials / Fine-tune / Contact
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Coach yourself to create a site using our DIY tutorial.
It’s
a complete thorough worked example of reliable website design and SEO in
practice. The
function of a website is to present useful information-rich
contents that stimulate visitor’s interest. Do this within a planned structure of web
pages that fulfil a purpose as well as user expectations. |
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Consistent
reasoned evenly spread on screen contents, are the background upon which to
invite user participation, and attract interest with descriptive internal
links.
Use
anchor text links, containing keywords that are present on target pages. Try to
put these internal links in noticeable places.
Begin
links with phrases such as “ Read more on this topic
at ...” or “Visit this link for more information
about …” or “ Take a look and discover further
aspects …”
Think ahead and provide for people’s needs with a regular presentation of varying information. Displaying your message in an expected regular pattern on every page builds user’s confidence. Satisfied users readily absorb and remember accessible useful information.
Be mindful, that your website is not
designed to be read in sequence like a book. Users look for the parts that
interest them most. They can start at the end or in the middle instead of the
HOME page.
So you’ll need to spread information-rich key points
everywhere. This increases the chances that they’ll be more noticeable. Not
only to users, but also to give maximum exposure to search engines who’ll merit
the reasoning of your contents. Try
to repeat relevant useful information on all pages amongst your contents that
include keywords.
Put
these usefulness factors into practice, by identifying related information on
different web pages, then join this information together with intuitive
navigation and descriptive links.
Using
all the measures set out in this DIY tutorial and SEO guide, we’ve prepared a design
for two distinctly different website topics. These are http://www.independent-financial-plannng.co.uk and also http://www.websitedesign-seoguide.co.uk
From
these absolute URL’s that are external links, you’ll be able to satisfy
yourself that the methods we’re proposing to create a site, really do work.
Here are a few tips to get the knack of finding information.
We
suggested under keywords to try and emulate the thoughts of the
searcher. Anticipate the relevant words and phrases that searchers may use.
Then employ your expertise as the information provider to form a dovetail blend
of effective keyword combinations that’ll connect with user’s needs.
For web searches, insert a phrase as opposed to a single word. Search engines distinguish relevant sites from your input. Single words are too general and will bring up unrelated alternatives. For example don’t use advice, by itself. You’ll get better results with advice about financial products, or life insurance advice, or advice to minimise inheritance tax and so on.
Web pages have their meaning reflected by a unique page title and
description. For this reason search engines often use these two features in
searches. They’ll also select a few words from the contents of several pages,
and join these together to summarise and publish the result in SERPs.
Guide to website design SERPs
analysis
Search
Engine Results Pages, or SERPS, reflect how the search
engine optimisation process has faired against others for the contents of web pages that use the same search
phrases.
Clearly, search engines must be applying various ways to distinguish usefulness by the same yardstick, so as to publish the results on merit. What we do, and how we do it, is summed up in the following 2 internal links
We’ve learnt, that thoroughly applying all measures does get good results. Remember that search engines can only measure what you do. Doing everything well in an integrated harmonious mixture will and does achieve recognition.
SERPs
analysis, is the process of checking every word that search engines use in
their results for particular search phrases. This shows what they’ve chosen as
the most relevant website design sites in order of merit.
You’ll
be able to see which web pages they’ve selected, as well as the search engine’s
summary of the informative words used for each result.
To show you the idea, we’ve analysed
two of our results from Google and Yahoo :-
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Web Images Video Maps
News Shopping Mail
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Results 1-10
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Website
design-DIY-Tutorial-SEO
Guide-Planning-Information An extensive website design and SEO guide, that
precisely explains the planning, meaning, function and implementation of
effective web pages by example with … www.websitedesign-seoguide.co.uk/index.htm - Cached [see Note 7 below] |
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Analysis Notes for both web searches: 1. Search engines
always emphasise user search words in bold letters. 2. Google has selected 2
different web pages from our website. [index.htm & contact.htm] 3. Yahoo
has also selected 2 different web pages from our website
[index.htm & essentials.htm] 3. The headings (in blue) are our page
title – read how to put this important measure into practice. 4. The vital ‘meta
tag’ page description (in black) is used as a summary – review
instructions in the guide. 5. a domain name (in green) is also a valuable search tool. Use this
internal link for further advice. 6. This Google link
7. The cached facility is a useful link as it highlights the search
terms as they occur in the text in bold lettering and colour coding. We
include a small Cached Google sample from our our “index” or “home” web page as
follows:-
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Both search engines have ruled that our website design and SEO
guide warrants a place on their Page 1 results. At the same time, our website
is extensively illustrated on this most sought after prestigious platform to
provide a choice from several of our web pages.
Noticeably, for the same search words, Google has provided us
with 5 times more space than for any other website. And by the same token, Yahoo has doubled the
space that they’ve used for any of their selected websites too.
So what’s sparked off and achieved this special recognition? Well, as far as we know, there’s no pivotal
point as such. Instead quite simply, these results are due to an effective
collective application of all our recommended essentials and
fine-tune techniques.
We’d add the proviso, that results are directly proportional to
the effort put in. By this, we mean especially that every aspect of our
proposals demands a strong determined repeated attack, as opposed to a one off
token gesture.
We’ve learnt that first time attempts just won’t do. I suppose if
we had to put our finger on it, I’d say that the secret is patience coupled
with dogged perseverance. Bear in mind that it’s essential to produce
information that should be understood first time round by the public.
Running alongside this theme, and not being a commercial website,
our goal is always to provide useful surfer information as opposed to search
engine acclaim.
Besides, we’re aware that not everyone wants a website of this
standard. Indeed, a basic website to fulfil an internet presence may be
satisfactory for your planned purpose. In that case, you can use
as much or as little of our flexible guidelines as you need to get a site
up and running, or even make amendments to an existing site.
Start reading more about your options under the both the headings
below of The Essential 5 core stages as well as Fine-tune.
Significantly though, it can be seen that our DIY website design
tutorial and SEO guide, is capable of producing good results over a wide
spectrum, suitably matched for search engines to evaluate.
Although, page titles and descriptions are ever present and
continually used by search engines, they must be fully supported by effective
onscreen information contents to have any measurable effect.
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Web
Images Video Local Shopping
more
Yahoo! My Yahoo! Mail
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in] help |
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UK in Ireland… |
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Website design-DIY-Tutorial-SEO Guide-Useful
Informative Contents-Web Pages An extensive
website design and SEO guide, that precisely explains the planning,
meaning, function and implementation of effective web pages by example… www.websitedesign-seoguide.co.uk
/ index.htm - 93 - Cached Website design-SEO guide-Domain
name-Title-Description-Contents-Keywords Plan and design
a website with a meaningful unique title and description to each web
page, and a relevant domain name, linked by SEO measures and
informative… |
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www.websitedesign-seoguide.co.uk
/ essentials.htm – 149k -
Cached |
Essential website design features
and SEO relevance
These measures are all expected
and read by search engines to distinguish useful interesting information in
response to user searches. The combined
usefulness of the 5 essentials and fine-tune features determines a website’s
merit placing in SERPs.
To get best results, focus on
user appeal and search engine optimisation factors when putting the following
essentials into practice. Follow these anchor text internal links for fuller
information.
1). Domain name - develop an SEO effective domain name using in built or embedded keywords.
2). Title - uniquely states what each page is about by reflecting the meaning of the page contents.
3). Description - tells search engines about the contents of web pages using all your keywords.
4). Keywords - are associated with the meaning of your title, description and onscreen text content.
5). Contents - really are your most valuable asset. Here’s how to make them memorable and useful.
They’re all equally important and should work in harmony with each other. Carry out each aspect on every separate page.
Firstly though, devise a plan and structure for your website that identifies purpose and user expectations. This lays down your intentions letting others in your team or family know what these are. This plan acts as a basis for control and a stimulus for other ideas to develop.
Repeated editing of the 5
essential stages is a must. You’ll notice the enhanced effect. Changes for the
better will continue to occur and you’ll
introduce new contents not originally present that will benefit visitors and
your website performance.
Make
use of our ESSENTIALS page as a DIY tutorial for website design and SEO guide.
Fine-tune & add more website SEO design features to essentials
Users won’t read all your text to find the best bits. But you’ve got the advantage and means to take visitors straight to interesting phrases on any page. Fine-tune procedures make your best content instantly visible and provides easy access to them.
Achieve this with intuitive navigation and concise descriptive links. This captures interest and gets your message across quickly. It adds usefulness and on the spot appeal that people remember.
Visitors don’t know what your top contents are, or how to find them. So you’ll need to point the way using:-
1). Graphics
navigation – uses a
graphic with alternative text to guide users to your contents.
2). Internal
links – draw
attention to and join relevant anchor text contents between pages.
3). Link
descriptions –
explain the contents or information that’ll result from the use of a link.
4). External
links – as well as
internal links are valuable search engine optimisation tools.
Fine-tuning
enhances a visitor’s experience of your website design because the search
engine optimisation discipline involved ensures it’s well thought out and
easier to use.
Your Approach
Needs to be visitor friendly and
down-to-earth. It should be logical and systematic expressed in everyday
language as if talking to a friend.
Write concise text that conveys the same message using 2 lines per
paragraph instead of 4. Adopt a
readiness to seek and make improvements at regular intervals. Use facts not
opinions.
From time to time remind yourself that you’re compiling an
informative website with useful interesting content for your visitors.
We wish you every success and good luck with your website design.
Contact Details
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Our Address: |
Oak
Lodge, Green Lane Pilham Gainsborough Lincolnshire
DN21
3NU |
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Telelephone: |
01427
- 628537 |
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E-mail: |
mailto: derek.styles@virgin.net
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Useful Links
Financial Services
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Yorkshire |
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