“Fine-tune SEO
guide & website design tutorial ”
Alternative Text / Graphics
Navigation / Internal Links / Anchor Text
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Make a website design attract attention to useful informative contents on all web pages. Emphasise meaning throughout, by linking key information with graphics navigation-alternative text and internal links that include anchor text keywords. |
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Search engine optimisation is the process of
preparing a website to be compatible or well matched for search engines to
evaluate. Sites that do this are inevitably well thought out and easy to use.
From the start planning a website design helps create an effective domain name - title - description - keywords and contents
that blend into a cohesive
SEO information network to permeate all web pages, especially when fortified
with alternative text and descriptive anchor text linkages.
Relevant purposeful
informative website contents need to be
visible. Users don’t read pages line
by line, from top to bottom. Instead, they take hurried glimpses at what’s
immediately eye catching.
Turn this tendency to advantage. Arouse curiosity, by putting key content in
easy to see places. Tell visitors what
your web pages are about as soon as they arrive.
Capture a user’s notice from the start. Begin with a few short
sentences and page heading within the initial screen view. Make these brief, accurate and appealing.
They’re the focal point of your information.
Within this same initial screen view, include a table to reveal what’s on the page.
Adding a link allows people to read the text under these sub-headings. Stimulate and encourage users to take an
active part in using your website.
Think ahead to cater for people’s needs with a consistent pattern of content display. This arrangement soon becomes familiar and builds user’s confidence. Satisfied visitors readily absorb and remember accessible useful information.
Be mindful, that your website is not designed to be
read in sequence like a book. Users look for the parts that interest them most.
They may start at the last page of site, or in the middle instead of the HOME
page.
Sometimes, they can arrive at different pages from external links too.
So duplicate useful
information on each web page amongst your contents to increase the chances that
they’ll be noticed.
Putting these usefulness factors into practice can be
achieved by identifying relevant information on different pages then joining
them together with perceptive expressive internal links.
Put these measures into practice by stressing relevant key information between web pages
joined with expressive anchor text internal links like this one that contain keywords. .
You’ll then be offering alternative visible options that’ll encourage
visitors to explore the informative choices that you’ve brought to their
attention.
This is SEO and integral website design in practice. Plan and develop your web
page contents to express the meaning and purpose of each unique title and
description.
Subsequently you can interlink relevant key web information between
pages. See the actual results of
web searches in SERPs analysis that this DIY design guide and SEO tutorial can
achieve.
As well as navigating to another page, you can include
unseen text to a graphic that matches some of the important text content that
you’ve already included on the target page. It’s known as alternative text.
Graphics navigation with added alternative text distinguishes key website information to guide search engines into evaluating important meaning.
Selecting and attaching parts of the target page to a graphic from other web pages also emphasises and links visitors to significant contents. In essence this is web design and an aspect of SEO in practice.
Any website design, that systematically
takes the trouble to use graphics navigation and alternative text throughout,
will be developing a more useful site. Always include keywords in the
alternative text.
1). Using graphics to start the linkage process
you can:-
1.1). Go from any graphic to the top of another
page.
1.2). Go from any graphic to a specific phrase on
any page.
Alternative text is important SEO
That’s added to a graphic in graphics navigation is useful SEO
practice. It prepares the target page contents for optimal, or best possible
use by search engines. By way of explanation, this text already exists on the
target page being navigated to. Added to a graphic on another page means you’re
telling the search engines that it’s important.
When alternative text is selected and used in internal
links in this way, it stresses the importance of
these particular contents to search engines especially when using keywords.
This process involves much forethought and concentration.
To put into effect successfully
with graphics navigation requires that you keep systematic back up records
as you move through a whole site.
To give you an idea, we’re making use of many graphics with
‘alt text’. It involves a lot of separate pieces of useful information-rich key
text. The Alt Text attached to a graphic is not visible on screen.
You’ll need to note each phrase, the page it came from and
the target page it’s going to. This’ll help you when making revisions. I use
WORD.doc files for this purpose.
Graphics navigation and alternative text is very effective search engine optimisation. However, you’ll need to avoid any subsequent changes of on screen text on the target page without a corresponding revision of any implicated alternative text. Otherwise, you’re directing search engines to read text that doesn’t exist.
We’re using a version of our computer logo to illustrate
both options as working examples.
OPTION 1 - Add alternative text to a graphic and link it to another page
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Navigate from this Graphic
to the HOME page |
To add alt text Choose a
sentence on the page that the link is going to, say 20 words or 90
characters. The sentence we’re going to use is - It’s a complete thorough worked example of reliable website design measures and SEO in practice. Then when in Microsoft Edit Mode –
select graphic and go to / Format / Picture / Web / type in the
above sentence / press
OK. To inset the page link – select
graphic and go to / Insert / Hyperlink / Type Page Name / Screen Tip /
OK It’s linked to our HOME page whose URL
is http://www.websitedesign-seoguide.co.uk/index.htm |
OPTION 2 - Add alternative text to a graphic and link it to a specific phrase or place on any page
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Navigate from
this Graphic
to a specific phrase on the target HOME page that includes
keywords |
To add alt text to the target
destination of the link, select a specific phrase on the target page, say
about 25 words with as many target page keywords as possible so as to
maximise this SEO design opportunity. We’ve used 9 as indicated in bold
lettering. We’re going to transport the user
exactly to this para on the “index.htm” web page – “Our website
is an effective flexible design tool and SEO guide. It
contains complete practical examples and tutorial guidelines for DIY
beginners as well as reference information for web designers.” Then when in Microsoft Edit Mode –
select graphic and go to / Format / Picture / Web / type in the
above sentence / press
OK. Prepare the target page to receive
this link by adding a bookmark for it on the target page. We’ve used:- ourwebsiteisaneffective Note that a
bookmark has to be in lower case with no spaces. Add it after the main link
preceded by an asterisk. We include the link as an example guide of this
website SEO design strategy. To inset the page link - select
graphic and go to / Insert / Hyperlink / Type Page Name / Screen Tip /
OK It’s linked to URL - http://www.websitedesign-seoguide.co.uk/index.htm#ourwebsiteisaneffective |
Both options emphasise important parts of your content to
search engines by using graphics. Where relevant, try to include a keyword
phrase that’s present in the contents of your target page in your graphic/image
alt tags.
If you wish to insert alternative text directly into your
page HTML code, firstly insert your graphic by going to
/ Insert / Picture / From File / then with
your picture inserted go to / View / HTML Source / after
image013.jpg type in the alt
text – example 2 / press
OK.
The result in HTML
source is the same and appears as follows:
src="./fine-tune_files/image013.jpg"
alt="Whatever
your goals are, our website design tutorial can prove useful and be cost
effective especially on a do-it-yourself basis."
Internal Links and Anchor Text
Internal links
draw attention to and join
relevant information between pages. This method of internal page
navigation uses on screen text as the start point to link from. It’s known as Anchor
text and it’ll take a user from any such phrase to the top of another page
or to a specific place on any page.
Internal links and graphics navigation are crucial SEO techniques.
Anchor text internal links attract users attention to other related contents
and provide ready access to them.
Describing a link tells people what’s at the other end before they use it. This arouses interest, dispels confusion and maintains the theme being brought to their attention. Moreover, it promotes active use of your site.
After a link is created it will be underlined to signify that it is
hypertext and an active linkage. This text is known as ‘anchor text’.
To insert an anchor text link in WORD go to - / Insert /
Hyperlink / Type the Existing File or Web Page / Screen Tip / OK
An example
To be effective, a website design should have several
essential aspects in place. Discover from this link that each separate web page
requires a unique title, description, keywords and contents
It’s linked to URL - http://www.websitedesign-seoguide.co.uk/essentials.htm#theoutcome
How to write a link description
Link descriptions explain the information
that’ll result from the use of a link. To be effective, a link should make it
plain what it’s about and how it can be useful before a user clicks on to
it. This prompts visitors to be active
and participate in using your website.
All link descriptions are coherent sentences or headings, of say up to
25 words that describes your link. Use a sentence, or part of
one that appears on the target page that you’re linking to. Include keywords in
this anchor text link where appropriate.
Our DIY tutorial now explains how you can put this important search engine optimisation feature into practice on your contents from these examples.
An example of a sentence link
description is to say Our DIY tutorial is a
complete thorough worked example of reliable website design techniques and
search engine optimisation measures in practice.
Using a sentence-style descriptions like this should end with a full
stop.
A part sentence link description is more
concise and direct but it’s not a complete sentence. An example of a part
sentence link is to say “ Learn every detail of
writing your page title ”
Writing sub-title-style descriptions like this should not
end in a full stop.
To guide a visitor to a specific phrase on another page you’ll first
need to ‘bookmark’ each target page with your chosen phrase. Then add this ‘ bookmark’ after an asterisk
at the end of each hyperlink. The URL of the link above is http://www.websitedesign-seoguide.co.uk/essentials.htm#writingyourpagetitle
Try to envisage your site from a user’s viewpoint. They’ve never been
to your site before, so they won’t know the variety or the choice available
from your contents. Take the opportunity to convince them from the start.
You’ll improve your website by creating valuable, unique, relevant
useful content. It needs to compel, stimulate and interest visitors with
information about quality products, services or entertainment etc; When you
create valuable content, then other sites will want to link to you.
External Links
External links as well as internal links are valuable search engine
optimisation tools that can improve the usefulness of any website design. Whilst benefiting visitors, external links
are also used to distinguish and merit the best overall website match for user
search words in search engine results pages or SERPs.
External linkages are supplementary to intuitive navigable internal
links. Adopting both of these SEO fine-tune methods leads towards improved
overall website usability.
A visitor always requires effective internal navigation links to
provide accessible informative content. These are prerequisite qualities that
you’ll need to persuade other websites to direct inbound links to your pages.
Building external links is a time consuming SEO process. It’s well
worth doing, but be mindful that it can take several months or years to get
results. Tackle it from a plan whilst keeping up to date files and revision
records.
An external link is a
hyperlink connection either to or from another website. An external link represents
a mark of approval, or a vote for the receiving web page granted by another web
page. Search engines count the number of inward bound links to a web page as
one aspect to gauge and award a position in SERP’s.
A back-link is an incoming link to a web page. Search
engines regard back-links as a sign of recognition for that website or web
page. Back-links are also referred to as inbound links,
incoming links or inward links.
Back-links from reliable established sites are very valuable. This is
especially so when external inbound links have similar subject contents and
keywords.
With every external link try to make use of descriptive relevant anchor
text links pointing to the target page and include keywords. In effect as with internal links the same principles are
applied.
External website linking can be any of the following:-
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Reciprocal link is a joint agreement
between two websites who provide a back-link to each other. Reciprocal
linkage is effective SEO involving the number of links that go to a page as
well as the anchor text to measure relevancy. You’ll need to approach other sites that you’ve
noticed provide back-links to others, and suggest an exchange. Try to get
your back-link from them as expressed as anchor text with a keyword in it
rather than just your URL. Ensure you use the same exact URL for every
back-link. URL’s that begin with “http://www“ are different to those that begin with just “www”. When incoming
links are split between URL formats, you’re not getting full effective credit
to the same URL. |
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One-way linking is a hyperlink that goes to
a website without any reciprocal link. They’re also known as inbound links or
incoming links. I link to other sites with anchor text to a target
page when such a link adds interest and verifies my particular contents to a
user. The receiving page gets a search engine credit. A visitor gets
confirmation that my website can be trusted and is useful. One method of building one-way links is to
distribute articles to content sites and article directories. Such articles
usually contain the author’s URL for a one-way back-link. |
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Website directories classify entries in
categories such as Education, Finance or Travel etc. Submit your site to a
few of these. Some require a reciprocal link whilst others give an inbound
one-way link to you. |
In seeking inbound links, you’ll need to decide which page or pages to
instruct others to send them to. Our website design has a 4 page level
structure. All pages are navigable from the HOME page and/or to each other with
one click.
We direct inward links towards the page with the most suited purpose.
In any event, we spread the back-links or votes of approval evenly throughout
various pages. Prepare your site using text chunks throughout so you’ll be able to do
this seamlessly.
This adds balance and avoids back-links all piled up on the same page.
At the same time, it shows that important contents are evenly distributed.
An example of a back-link for you to guide users to this section is to
say Discover the purposes and
use of external links. Just copy and paste this external link into one of your web
pages. You’ll then be automatically directing a link to http://www.websitedesign-seoguide.co.uk/fine-tune.htm#externallinks
