“apply SEO with
alternative text & internal links anchor text”
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Make a website design attract attention to useful informative contents on all web pages. Emphasise meaning throughout, by linking key information with graphics navigation-alternative text and internal links that include anchor text keywords. Search
engine optimisation is the process of preparing a website to be compatible or
well matched for search engines to evaluate. Sites that do this are
inevitably well thought out and easy to use. |
add to favourites |
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From the start planning a website design helps create an effective
domain name - title - description - keywords and contents that blend into a
cohesive SEO information network to permeate all web pages, especially when
fortified with alternative text and descriptive anchor text linkages. Relevant purposeful informative website contents need to
be visible. Users don’t read pages line
by line, from top to bottom. Instead, they take hurried glimpses at what’s
immediately eye catching. |
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Turn this tendency to advantage. Arouse curiosity, by putting key content in
easy to see places. Tell visitors what
your web pages are about as soon as they arrive.
Capture a user’s notice from
the start. Begin with a few short sentences and page heading
within the initial screen view. Make
these brief, accurate and appealing. They’re the focal point of your
information.
Within this same initial screen view, include a table to reveal what’s on the page.
Adding a link allows people to read the text under these sub-headings. Stimulate and encourage users to take an
active part in using your website.
Think ahead to cater for people’s needs with a consistent pattern of content display. This arrangement soon becomes familiar and builds user’s confidence. Satisfied visitors readily absorb and remember accessible useful information.
Be mindful, that your website is not designed to be
read in sequence like a book. Users look for the parts that interest them most.
They may start at the last page of site, or in the middle instead of the HOME
page.
Sometimes, they can arrive
at different pages from external links too. So duplicate useful
information on each web page amongst your contents to increase the chances that
they’ll be noticed.
Putting these usefulness factors into practice can
be achieved by identifying relevant information on different pages then joining
them together with perceptive expressive internal links.
Put these measures into practice by stressing relevant key information between web pages
joined with expressive anchor text internal links like this one that contain keywords. .
You’ll then be offering
alternative visible options that’ll encourage visitors to explore the
informative choices that you’ve brought to their attention.
This is SEO and integral
website design in practice. Plan and develop your web
page contents to express the meaning and purpose of each unique title and
description.
Subsequently you can
interlink relevant key web information between pages. See the actual results of
web searches in SERPs analysis that this DIY design guide and SEO tutorial can
achieve.
As well
as navigating to another page, you can include unseen text to a graphic that
matches some of the important text content that you’ve already included on the
target page. It’s known as alternative text.
Graphics navigation with added alternative text, highlights your exact chosen phrases to search engines. By repeating part of the target page in this way, emphasises important contents.
Any
website design, that systematically takes the trouble to use graphics
navigation and alternative text throughout, will be developing a more useful
site. Always include keywords in the alternative text.
1). Using
graphics to start the linkage process you can:-
1.1).
Go from any graphic to the top of another page.
1.2).
Go from any graphic to a specific phrase on any page.
Alternative
text
That’s added to a graphic in
graphics navigation is useful SEO practice. It prepares the target page
contents for optimal, or best possible use by search engines. By way of
explanation, this text already exists on the target page being navigated to.
Added to a graphic on another page means you’re telling the search engines that
it’s important.
When alternative
text is selected and used in internal links in this way, it stresses the importance of these particular contents
to search engines especially when using keywords.
This process
involves much forethought and concentration. To put into effect successfully
with graphics navigation requires that you keep systematic back up records
as you move through a whole site.
To give you an
idea, we’re making use of many graphics with ‘alt text’. It involves a lot of
separate pieces of useful information-rich key text. The Alt Text
attached to a graphic is not visible on screen.
You’ll need to
note each phrase, the page it came from and the target page it’s going to.
This’ll help you when making revisions. I use WORD.doc files for this
purpose.
Graphics navigation and alternative text is very effective search engine optimisation. However, you’ll need to avoid any subsequent changes of on screen text on the target page without a corresponding revision of any implicated alternative text. Otherwise, you’re directing search engines to read text that doesn’t exist.
We’re using a
version of our computer logo to illustrate both options as working examples.
OPTION 1 - Add alternative text to a graphic and link it to another page
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Navigate from this Graphic
to the HOME page |
To add alt
text Choose a
sentence on the page that the link is going to, say 20 words or 90 characters.
The sentence we’re going to use is - It’s a complete thorough worked example of reliable website design measures and SEO in practice. Then when in
Microsoft Edit Mode – select graphic and go to / Format / Picture / Web
/ type in the
above sentence / press
OK. To inset the
page link – select
graphic and go to / Insert / Hyperlink / Type Page Name / Screen Tip /
OK It’s linked to
our HOME page whose URL is http://www.websitedesign-seoguide.co.uk/index.htm |
OPTION 2 - Add alternative text to a graphic and link it to a specific phrase or place on any page
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Navigate from
this Graphic
to a specific
phrase on the target HOME page that
includes keywords |
To add alt
text that’s the
target destination of the link, select a specific phrase on the page that the
link is going to, say 20 words or 90 characters. We’re going to
transport the user exactly to this phrase – Whatever your
goals are, our website design tutorial can prove useful and be cost effective
especially on a do-it-yourself basis. Then when in
Microsoft Edit Mode – select graphic and go to / Format / Picture / Web
/ type in the
above sentence / press
OK. Prepare the
target page to receive this link by adding a bookmark for it. We’ve used whateveryourgoalsare
Note that a
bookmark has to be in lower case with no spaces. Add it after the main link
preceded by an asterisk. To inset the
page link - select
graphic and go to / Insert / Hyperlink / Type Page Name / Screen Tip /
OK It’s linked to
URL - http://www.websitedesign-seoguide.co.uk/index.htm#whateveryourgoalsare |
Both options
emphasise important parts of your content to search engines by using graphics.
Where relevant, try to include a keyword phrase that’s present in the contents
of your target page in your graphic/image alt tags.
If you wish to
insert alternative text directly into your page HTML code, firstly insert your
graphic by going to
/ Insert /
Picture / From File / then with
your picture inserted go to / View / HTML Source / after
image013.jpg type in the alt
text – example 2 / press
OK.
The result in HTML source is the same and
appears as follows:
src="./fine-tune_files/image013.jpg"
alt="Whatever your
goals are, our website design tutorial can prove useful and be cost effective
especially on a do-it-yourself basis."
Internal Links and Anchor Text
Internal links draw attention to and join
relevant information between pages. This method of internal page
navigation uses on screen text as the start point to link from. It’s known as Anchor
text and it’ll take a user from any such phrase to the top of another page
or to a specific place on any page.
Internal links and graphics navigation are crucial SEO techniques.
Anchor text internal links attract users attention to other related contents
and provide ready access to them.
Describing a link tells people what’s at the other end before they use it. This arouses interest, dispels confusion and maintains the theme being brought to their attention. Moreover, it promotes active use of your site.
After a link is created it
will be underlined to signify that it is hypertext and an active linkage. This
text is known as ‘anchor text’.
To insert an anchor text
link in WORD go to - / Insert / Hyperlink / Type the Existing File or Web
Page / Screen Tip / OK
An example
To be effective,
a website design should have several essential aspects in place. Discover from
this link that each separate web page
requires a unique title, description, keywords and contents
It’s linked to
URL - http://www.websitedesign-seoguide.co.uk/essentials.htm#theoutcome
How to write
a link description
Link descriptions explain the information
that’ll result from the use of a link. To be effective, a link should make it
plain what it’s about and how it can be useful before a user clicks on to
it. This prompts visitors to be active
and participate in using your website.
All link descriptions are
coherent sentences or headings, of say up to 25 words that describes your link. Use a sentence, or part of
one that appears on the target page that you’re linking to. Include keywords in
this anchor text link where appropriate.
Our DIY tutorial now explains how you can put this important search engine optimisation feature into practice on your contents from these examples.
An example of a sentence link
description is to say Our DIY tutorial is a
complete thorough worked example of reliable website design techniques and
search engine optimisation measures in practice.
Using a sentence-style
descriptions like this should end with a full stop.
A part sentence link description is more concise
and direct but it’s not a complete sentence. An example of a part sentence link
is to say “ Learn every detail of
writing your page title ”
Writing sub-title-style
descriptions like this should not end in a full stop.
To guide a visitor to a
specific phrase on another page you’ll first need to ‘bookmark’ each target page
with your chosen phrase. Then add this
‘ bookmark’ after an asterisk at the end of each hyperlink. The URL of the link
above is http://www.websitedesign-seoguide.co.uk/essentials.htm#writingyourpagetitle
Try to envisage your site
from a user’s viewpoint. They’ve never been to your site before, so they won’t
know the variety or the choice available from your contents. Take the
opportunity to convince them from the start.
You’ll improve your website
by creating valuable, unique, relevant useful content. It needs to compel,
stimulate and interest visitors with information about quality products,
services or entertainment etc; When you create valuable content, then other
sites will want to link to you.
External Links
External links as well as
internal links are valuable search engine optimisation tools that can improve
the usefulness of any website design.
Whilst benefiting visitors, external links are also used to distinguish
and merit the best overall website match for user search words in search engine
results pages or SERPs.
External linkages are
supplementary to intuitive navigable internal links. Adopting both of these SEO
fine-tune methods leads towards improved overall website usability.
A visitor always requires
effective internal navigation links to provide accessible informative content.
These are prerequisite qualities that you’ll need to persuade other websites to
direct inbound links to your pages.
Building external links is a
time consuming SEO process. It’s well worth doing, but be mindful that it can
take several months or years to get results. Tackle it from a plan whilst
keeping up to date files and revision records.
An external link is a
hyperlink connection either to or from another website. An external link
represents a mark of approval, or a vote for the receiving web page granted by
another web page. Search engines count the number of inward bound links to a
web page as one aspect to gauge and award a position in SERP’s.
A back-link is
an incoming link to a web page. Search engines regard back-links as a sign of
recognition for that website or web page. Back-links are also
referred to as inbound links, incoming links or inward
links.
Back-links from reliable
established sites are very valuable. This is especially so when external
inbound links have similar subject contents and keywords.
With every external link try
to make use of descriptive relevant anchor text links pointing to the target
page and include keywords. In effect as with internal links the same principles are
applied.
External website linking can
be any of the following:-
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1). |
Reciprocal link is a joint agreement between
two websites who provide a back-link to each other. Reciprocal linkage is
effective SEO involving the number of links that go to a page as well as the
anchor text to measure relevancy. You’ll need to approach
other sites that you’ve noticed provide back-links to others, and suggest an
exchange. Try to get your back-link from them as expressed as anchor text
with a keyword in it rather than just your URL. Ensure you use the same
exact URL for every back-link. URL’s that begin with “http://www“
are different to those that begin with just “www”. When incoming
links are split between URL formats, you’re not getting full effective credit
to the same URL. |
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2). |
One-way linking is a hyperlink that goes to
a website without any reciprocal link. They’re also known as inbound links or
incoming links. I link to other sites with
anchor text to a target page when such a link adds interest and verifies my
particular contents to a user. The receiving page gets a search engine
credit. A visitor gets confirmation that my website can be trusted and is
useful. One method of building
one-way links is to distribute articles to content sites and article
directories. Such articles usually contain the author’s URL for a one-way
back-link. |
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Website directories classify entries in
categories such as Education, Finance or Travel etc. Submit your site to a
few of these. Some require a reciprocal link whilst others give an inbound
one-way link to you. |
In seeking inbound links,
you’ll need to decide which page or pages to instruct others to send them to.
Our website design has a 4 page level structure. All pages are navigable from
the HOME page and/or to each other with one click.
We direct inward links
towards the page with the most suited purpose. In any event, we spread the
back-links or votes of approval evenly throughout various pages. Prepare your
site using text chunks throughout so you’ll be able to do
this seamlessly.
This adds balance and avoids
back-links all piled up on the same page. At the same time, it shows that
important contents are evenly distributed.
An example of a back-link
for you to guide users to this section is to say Discover the purposes and
use of external links. Just copy and paste this external link into one of your web
pages. You’ll then be automatically directing a link to http://www.websitedesign-seoguide.co.uk/fine-tune.htm#externallinks
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